About Us


logo_130px if Production is an independent and professional photography services provider (since 2005) in Hong Kong with an eye for beauty and a heart for perfection. We understand the needs of both the companies and their target (consumers) and connecting between them. Through our innovative and creative ideas, we believe our works arousing their needs and can leave a long lasting impression in the mind of consumers.
Ricky Kwok (Chief Photographer)
Ricky Kwok is a Hong Kong-based photographer who works in fashion and commercial photography. He is a member of HKPPN.After Ricky engaged in teaching career of visual art and also in the field of photography for years. Later, he started to set up his own “if Production” workshop that provides creative and professional photography services. Now, Ricky has over 10 years extensive experiences in commercial photography. He believes good photography should be creative and innovative. Ricky Kwok now specializes in advertising, fashion, beauty, still life photography.

Photo Awards :

2014 RELVON  The Style Master 2014 International Contest – Best Creativity Award

2014 International Photography Awards – Honorable 

2013 Shiseido Professional  Beauty Innovator Award 2013 – Grand Prix of The Year

2013 Oneeyeland Photography Awards 2013 – beauty – Professional